Pete Glover
DIGITAL MARKETING, CONTENT, and DATA ANALYSIS
Telling stories that engage, inform, and entertain to build brand relationships and reputation. This includes strategic planning, research, content creation, design, marketing, e-commerce merchandising, and data analysis.
•••
Technical Skills
• Marketing Data Analysis across multiple platforms including Pardot
• Copywriting and Digital Content Creation
• Social Media Management across multiple platforms
• eCommerce Website Content and Product Maintenance with CMS, HTML and CSS
• Project Management & Reporting with Asana
• Data Management and Analysis in Salesforce and Multipub
• Data Hygiene and Visualization utilizing Excel and Tableau
• Image and Video Creation with Adobe Creative Suite Photoshop, Illustrator, After Effects
• Python and MySQL programming
• Salesforce, Google, and Shopify Analytics
• MS Office & Google Suite Programs
• Copywriting and Digital Content Creation
• Social Media Management across multiple platforms
• eCommerce Website Content and Product Maintenance with CMS, HTML and CSS
• Project Management & Reporting with Asana
• Data Management and Analysis in Salesforce and Multipub
• Data Hygiene and Visualization utilizing Excel and Tableau
• Image and Video Creation with Adobe Creative Suite Photoshop, Illustrator, After Effects
• Python and MySQL programming
• Salesforce, Google, and Shopify Analytics
• MS Office & Google Suite Programs
•••
Professional Experience
Portland, OR March 2023 - Present
BVR is the leading source of business valuation data and thought leadership with a suite of database subscriptions, webinar trainings, and specialty publications.
• Data analysis and reporting for the Sales and Marketing teams.
CCS
Portland, OR March 2021 - October 2022
Portland, OR March 2021 - October 2022
CCS is the world’s largest online retailer of skateboarding and streetwear products, shoes and apparel.
• Created copy and content as part of the marketing team, including product descriptions & attributes, social media, blog articles, SEO content, brand partnerships, and the famous CCS catalog.
• E-commerce product enhancement on hundreds of items daily through product research, writing descriptions, assigning attributes, and quality control of online product pages.
• Created and monitored SEO content for skate, apparel, and footwear categories and brands.
• Managed social media marketing efforts across Instagram, Facebook, Twitter, and Youtube platforms with a combined following of over 1.15 million. Duties included content scheduling, marketing team coordination, product research, asset editing, coordination with external brands, and data analysis.
• Created marketing copy for social media, web, print catalog, email, SEO, and SEM.
• Created content for all CCS brand outlets. This included campaign organizing, photography, image retouching, video editing, music supervision and creation, and enhancement of provided assets.
• Tracking statistics on engagement and conversion regarding marketing efforts and promotions.
• Created long form web content including athlete interviews, brand histories, and product reviews.
• E-commerce product enhancement on hundreds of items daily through product research, writing descriptions, assigning attributes, and quality control of online product pages.
• Created and monitored SEO content for skate, apparel, and footwear categories and brands.
• Managed social media marketing efforts across Instagram, Facebook, Twitter, and Youtube platforms with a combined following of over 1.15 million. Duties included content scheduling, marketing team coordination, product research, asset editing, coordination with external brands, and data analysis.
• Created marketing copy for social media, web, print catalog, email, SEO, and SEM.
• Created content for all CCS brand outlets. This included campaign organizing, photography, image retouching, video editing, music supervision and creation, and enhancement of provided assets.
• Tracking statistics on engagement and conversion regarding marketing efforts and promotions.
• Created long form web content including athlete interviews, brand histories, and product reviews.
Utilized the pandemic shutdown to partner in the launching of an online magazine that explores the skateboarding industry and media through data analysis and visualization. A fun passion project to learn and apply creative writing, programming, image creation, and marketing skills.
• Regular publication of original articles and graphics.
• Creation of data sets and code with Excel and Python to provide visualizations to accompany articles.
• Producing images and motion graphic animations for social media content.
• Building audience through collaborations with other skate media outlets like Quartersnacks and Thrasher, as well as professional athletes and brands like WKND Skateboards, Nike SB, Metal, and more.
• Creation of data sets and code with Excel and Python to provide visualizations to accompany articles.
• Producing images and motion graphic animations for social media content.
• Building audience through collaborations with other skate media outlets like Quartersnacks and Thrasher, as well as professional athletes and brands like WKND Skateboards, Nike SB, Metal, and more.
SCRAP PDX
Portland, OR 2016 - 2020
Portland, OR 2016 - 2020
A national creative reuse non-profit that promotes sustainability through education programs and the operation of reuse center stores.
Operations Manager
• Directed all aspects of the Portland flagship branch of SCRAP. This included process improvements, marketing, data analysis, budgets, strategic partnerships, design work, staff supervision, and fundraising.
• Directed all aspects of the Portland flagship branch of SCRAP. This included process improvements, marketing, data analysis, budgets, strategic partnerships, design work, staff supervision, and fundraising.
Retail Manager
• Managed the operation of the reuse supply store, including staff supervision, donations, scheduling, facilities, promotions, and marketing.
• Managed the operation of the reuse supply store, including staff supervision, donations, scheduling, facilities, promotions, and marketing.
Humane Society for Southwest Washington
Vancouver, WA 2015 - 2016
Vancouver, WA 2015 - 2016
The HSSW operates a 20,000 sq ft. thrift store location serving over 230 customers and 50 individual material donors every day.
Thrift Store Manager
• Ran the day-to-day operations of the Retails store including inventory logistics, sales floor activity, marketing and coordinating the store’s volunteer program.
• Ran the day-to-day operations of the Retails store including inventory logistics, sales floor activity, marketing and coordinating the store’s volunteer program.
•••
EDUCATION
Bachelor of Fine Arts for Film/Video, California College of the Arts
•••
See my LinkedIn page or full downloadable resume for more work experience and details.